06:07 Friday, 24-Mar-2017
Know your customerThe best customers want to be recognized as such. Truly+ lets you define the characteristics that define each customer group according to their behavior and needs.
A customer belonging to a specific segment will know how to alter his relationship with the business in order to be admitted at a higher-level segment where he will be granted better benefits and promotions. This policy encourages ‘best customer’ behaviors, which represents an increase in sales.
- Collect current customer data (address, email, mobile phone, income, hobbies, etc.) as defined per your business focus.
- Analyze and characterize your customers based on their purchase and communication capacity.
- Stay up-to-date with your customer’s tendencies, habits, interests, preferences and behaviors and perform processes of reconfiguration and segmentation of your offer.